You're Closing Deals—So Why Do the Engineers Get All the Glory?

Frank Casale
May 27, 2025By Frank Casale

If you’re a professional salesperson selling emerging tech — especially AI products or services — this message is for you.

In this raw, wind-swept clip from his Sunday run, Frank Casale (Founder of IRPA AI and Xena) calls out the massive imbalance in many tech companies:

💥 Sales drives the business

🧠 But product and engineering get the funding, the praise, and the headcount

⚠️ Meanwhile, you’re carrying pipeline, pressure, and quota — often alone

You’re expected to hit aggressive revenue numbers… But without the resources, the tools, or even the credit you deserve. That’s why Frank and his team built Xena — an AI-powered digital sales assistant designed specifically to support salespeople in emerging tech.

She’s not a CRM widget. She’s not ChatGPT. She’s a true deal enabler.

➡️ Learn more and join the early access list: https://xenasales.com

Sell more. Admin less.